WELCOME
To the world of online coaching in 2024…
Only 2% of coaches ever make 7 figures in annual revenue
Most coaches waste 70% of their energy on content creation & "brand building"
They are burned out from constant new launches
They have created a hamster wheel from which they can’t escape
You are neglecting the #1 thing that could actually scale your business....
It’s not about building a personal brand with millions of followers.
It isn't about grinding away posting more & more content on more platforms

It isn't about having another Reel go viral and hopefully turning into new clients
simple TRUTH
simple TRUTH
To Do 7 Figures (Sustainably)
All You Need Is
One Scalable Client Acquisition Source
But the truth is... you are probably spending your time chasing your tail, posting content, building your personal brand- and doing everything but this one thing.
You probably feel overwhelmed by all the content strategies you're told you "must" be doing:
Your calendar is already packed with content creation, podcasts, new launches
You wonder if there's a way to stand out without having to become a social media dancing monkey
You may ask yourself if there are other options available or if you just have to grind harder & harder
I have met many coaches just like you…
Back in 2020...
I’d quit my job as a Communications Lead & Fundraising Expert at the United Nations in Haiti to go all-in on my Creative Copywriting Business.
Without having even visited, I moved my whole life to the magical Caribbean vortex of Tulum, Mexico.
I was doing coaching around being a creative catalyst, and soul-rejuvenation workshops. But my real passion? The art & science of long-format storytelling and book writing.
The universe must have known because a woman showed up at a wellness retreat I was hosting in Tulum, Mexico & after she asked me to help her write and market her book.
I said yes & that one moment changed the course of my life & everything I thought was possible in business.
I watched in awe as the process of writing her memoir galvanized her life. No part was unaffected.
Hello radiant clarity! By the time we hit publish she had recovered from crippling grief, realized how powerful her body-image message was, got diamond-sharp clarity on her gifts as a coach, and owned it all with a new glimmer in her honey brown eyes.
We launched her book & it blew up- she got invited to speak on dream stages that made her knees shake with nerves, and she went from coaching 2-3 clients that felt like pulling teeth to get..to being fully booked (and she raised her prices to what she felt she actually was worth)!
I BEGAN TO ASK THE QUESTION…
"Is it really possible to build a 7-figure coaching business without constantly creating content?"
See, I had spent years studying the most successful coaches, entrepreneurs in the world. We’re talking hardcore nerd mode.
🌴 I was obsessed with studying their marketing, copywriting and sales funnels. Instead of going to yet another sacred ceremony on the world-famous beach at home in Tulum, weekends would find me breaking down the email strategy of greats like Marie Forleo.
I was interviewing as many as answered my outreach. I remember reverse engineering the content strategy of big-hearted superstars like The Holistic Psychologist. Remember when she soared from 300K to 1 Million Instagram followers seemingly overnight?
On I studied.
Over the months, I noticed a pattern...
The most successful coaches weren't the ones doing ALL THE THINGS.
They weren't constantly creating new offers.
They definitely weren’t spending all their time chasing the next client.
They weren't grinding themselves into the ground chasing every new shiny object.
And they only focused on personal brand & content after $2-3M a year in revenue.
Instead, they had ONE core offer and ONE primary way of getting new clients. 🤯
And for many of them, that ONE way was through a book.
But not just any book...
A book that was strategically written and marketed to become a client-acquisition machine.
So I stopped studying and started a new journey. I began to crack the code of how to use one book to build a 7-figure coaching business.
And the results were mind-blowing. For real.
It would take two years of tinkering, having a baby and moving home to the grounding energy of Canada, but…
I successfully wrote a book and created a system around it that allowed me to:
* Instantly get bestseller status (adding that to my bio felt so good!)
-Sell hundreds of books to potential dream clients in the USA, Canada, Australia and Mexico consistently, on autopilot, with no ad spend
* Generate more high-ticket sales calls per month than I could handle (x3 more than before my book launched)
* Scale to 10K-15K months within one month of launching my book
* Free myself and clients from the never ending content creation hamster wheel.
And so this was the beginning of a whole new life for me and my business. With a newborn baby in one hand, typing on my laptop on the other, I did it.
And it was so easy to replicate.
I ditched the common approach of MORE
And created my own path and my own system that allowed the coaching businesses, healers and mamas I worked with to truly flourish.
My clients were now able to focus on what what they actually love - helping their clients get amazing results!
I am honoured to announce that I have put the very best of these ideas & very actionable information together for you, in the latest edition of my book.
WHAT OTHERS ARE SAYING ABOUT THIS BOOK & EMILY
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Every conversation with Emily is like a quantum leap forward in my life and business. I leave so inspired & grounded in my gifts.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Not another book about
how to write & market a book…
BOOK TRAILER
Maybe you want to turn a hobby into something more. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
It’s time to get off the hamster wheel…
I am going to show you everything & hold nothing back.
Here’s what you’ll instantly access inside Born to Write:
Page 156: How to Create a Lifestyle of Freedom While Growing Your Business
Page 140: The Critical Components to Scale to 7-Figures in 12 Months or Less
Page 133: How to Build a Team That Runs Your Business While You Travel the World
Page 79: The 5-Step Sales Process That Closes 40% of Calls
Page 45: The Secret to Turning $20 Book Buyers into $10,000 Coaching Clients
Page 44: How to Scale Your Ads to $1000+ Per Day Profitably
Page 34: The Exact Funnel Structure That Converts Cold Traffic into High-Ticket Client
Page 24: How to Write a Book That Sells Itself
IN THE BOOK
I Break Down In Detail The 5 STEPS of Planning, Writing and Publishing a Bestseller
and
4 Pillars to Harness it to Build a Successful Coaching Business...
and
I give you the key action steps to implement straight away.
✺ Frequently asked questions ✺
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.